![]() ![]() Send an email inviting your contact list to “Like” your page.Invite followers of your other social accounts (e.g., Twitter, Instagram, Pinterest, and so on) to “Like” your Facebook page.You can promote your page in a number of different ways, and for maximum benefit, you’ll want to use them in combination: Tick the box beside the names to send an invitation. An eCommerce business might prefer to use the “Shop Now” button, whereas a non-profit might add the “Learn More” button to get readers to the next step or “Watch Now” to redirect viewers to an informational video.įor detailed instructions, refer to Facebook’s call to action instructions for the latest guidance on how to add a button to your Facebook business page. For example, a real estate agent, legal, or financial professional might want to use the “Reserve” call to action button and redirect prospects to an appointment booking tool. Including relevant CTA buttons can help you generate more leads, and consequently, increase sales. Here are the types of CTA buttons you can add to your Facebook business page, broken into three categories. To change the call to action button for your business account, click on the three dots at the right side of the page, then click on the “Edit action button.” Next, click on the Change Button, then select which action you want your visitors to take, and follow the prompts to complete the setup. Open the tabs below to learn more about different ways you can customize your Facebook Business Page to increase engagement: Likewise, tabs and advanced settings provide more ways to align your Facebook business account to your customer’s journey and operations. For example, adding a button can drive your audience to the first or next step of your sales pipeline by taking them to a dedicated landing page, your online store, or integrating email marketing software to build your contact list. Customize Your Facebook Business PageĬustomizing your Facebook page makes it easier for interested people to do business with you. Complete the sections applicable to your business, as it may be a potential customer’s first point of reference for your company. ![]() To optimize your page for viewers, your page should tell readers what they want to know about your business, including ways to contact you and your products, services, or menu. As such, it’s also smart to use keywords that someone would use when searching for a company like yours throughout your Facebook business page’s input fields, and going forward, in posts as well.Īdding keywords is a crucial way to optimize your page for search, and you can find good words and phrases to include using low-cost and free keyword research tools, like Semrush. In turn, this makes it more likely that your page will be found when someone searches for related content, such as services, products, or businesses like yours on Facebook. The more information you add to your page, the more searchable content your Facebook business page has. It’s free to use and has dozens of predesigned templates you can use to easily make your cover photo.Ī list of information you can add to your page To avoid sizing issues, use Canva to create or edit your cover photo. To grow a strong brand presence, make sure your cover photo is visually appealing and representative of your business. On the other hand, an author might use the cover of their latest or best-selling book as the profile picture for the Facebook business page. For instance, a realtor will often use their professional headshot as their profile cover, rather than the logo of their brokerage. For Facebook business page design ideas and more inspiration about what to use for your profile and cover images, check out our list of Facebook page templates.īusinesses commonly use logos as profile pictures for social media marketing, but you may use any photo that represents your business and brand well. When done, click the “Save” button at the bottom. Next, upload a profile photo and a cover photo. Shortcut: Upload Profile Picture > Upload Cover Photo Finish setting up your Facebook business account by adding additional information 3.
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